Hallyu examines how Korean culture has travelled beyond borders, reshaping music, media, and everyday language. Inspired by the V&A exhibition Hallyu! The Korean Wave, the project explores how design might translate that global phenomenon into visual form - capturing its rhythm, vibrancy, and cross-cultural appeal.

A series of posters and digital compositions draw on the contrasts within K-culture itself: the dialogue between tradition and innovation, craft and technology, local and global. Visual elements borrowed from Hangul typography, K-pop stage design, and K-drama aesthetics merge with bold, contemporary treatments to create a new hybrid language of form and movement.

The work reflects on Hallyu’s ongoing influence - how design can express the way culture flows, evolves, and connects people through shared emotion and visual storytelling.