Discipline:
Print Design
Client:
Poppies Beauty Boutique
Year:
2022–23
Context
Poppies Beauty Boutique is a premium salon and skin clinic offering a wide range of treatments, from laser hair removal and tanning to beauty services and nail care. Known for its professionalism and high standards, the salon wanted new marketing materials that reflected its elevated brand identity and conveyed the same sense of care and sophistication found in its client experience.
Approach
The project involved designing two trifold flyers, one showcasing the salon's full price list and another promoting its advanced laser hair removal treatments. The visual direction leaned into subtle elegance, with soft colour palettes, refined typography, and generous spacing giving the layouts a calm, unhurried feel. The kind of aesthetic that quietly signals quality without having to announce it. Clarity and ease of navigation were central throughout, ensuring the information remained straightforward to read while the overall presentation stayed polished and cohesive.
Impact
The finished flyers strengthened Poppies Beauty Boutique’s visual presence and communicated its services with confidence and style. The designs supported client engagement and helped reinforce the salon’s reputation as a trusted destination for high-quality beauty and skincare treatments.
