Discipline:
Brochure Design
Client:
Intercom Trust
Year:
2025
Context
Intercom Trust is an LGBT+ led charity supporting thousands of people each year through inclusive, person-centred services across the South West. They approached me to design Positive Relationships, a printed guide for parents of LGBT+ young people, aimed at helping families navigate conversations around identity, wellbeing, and support.
Approach
The design prioritised accessibility, warmth, and clarity throughout. A bright, pastel-based palette subtly referenced the LGBT+ rainbow without relying on its full saturation, creating a tone that felt inclusive and welcoming rather than performative. Illustrations added approachability and lightness, while a clear typographic hierarchy and modular layout helped break dense information into manageable sections. Each spread was designed to work both as a continuous read and as a quick-reference guide for specific topics.
Impact
The final publication offered a visually engaging, easy-to-use resource that reflected Intercom Trust’s values of inclusion and care. By combining clear structure with playful, family-friendly visuals, the guide supported effective communication between parents and young people while strengthening the charity’s accessible and positive brand identity.
