I'm Zoe Toseland, a freelance marketeer and graphic designer passionate about helping businesses share their unique stories. Whether it’s creating high-resolution, print-ready artwork, designing digital content, or crafting an entirely new brand identity, my goal is to provide solutions that truly reflect your vision.
With over eight years of experience in marketing and design, I’ve worked with businesses of all sizes—from start-ups and small enterprises to established global companies. My portfolio spans diverse industries, giving me a broad perspective and the ability to tailor designs to different audiences.
About
What I Do
I’m committed to creating designs that not only look great but also communicate effectively. By taking the time to understand your goals and challenges, I deliver thoughtful, bespoke solutions that help your business stand out. Whether it’s developing a fresh social media strategy or producing engaging marketing materials, my work centres around your needs and the impact you want to achieve.
Every project is as unique as the client behind it. Some assignments involve exploring new creative concepts based on initial ideas. Others focus on refreshing existing designs or creating brand-consistent marketing collateral. My work adapts to fit your requirements and the story you want to tell.
Collaboration is at the heart of my process. I aim to combine your ideas with my creativity, ensuring that the final result reflects your vision while offering fresh, innovative perspectives. Many of my clients return time and again, which I believe is a testament to the relationships I build and the results we achieve together.
Beyond aesthetics, I design with purpose. My work is about helping your business connect with its audience, inspire action, and achieve measurable growth. Whether it’s crafting engaging copy, managing social media, or developing striking visuals, my aim is to create designs that resonate and perform.
Approach
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Discovery
The process begins with an open conversation about your goals, ideas, and challenges. This step ensures we’re aligned on objectives, deliverables, and timelines before moving forward.
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Create
Using the insights gathered, I develop initial concepts and drafts that reflect your brand and audience. Each design is crafted with care to meet the needs of your project while offering a fresh perspective.
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Refine
Feedback is invaluable. Once the first drafts are complete, I’ll work with you to refine the design through a collaborative review process. Together, we’ll ensure the final outcome exceeds expectations.
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Finalise
After perfecting the design, I’ll provide the final assets in the formats you need, ready for implementation. Throughout this stage, I maintain clear communication to make the process seamless and efficient.
Capabilities
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Brand Identity
Logo
Visual Identity
Brand Guidelines
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Creative Design
Posters
Adverts
Flyers + Leaflets
Brochures + Magazines
Exhibition Banners
Business Cards + Stationary
Packaging Design
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Digital Design
Infographics + Diagrams
Iconography
Social Media Graphics + Banners
Slides + Presentations