Botany is a concept project for a high-end tea brand that celebrates the purity and quality of natural ingredients. The brand is designed to appeal to discerning tea connoisseurs, with an identity that embodies harmony, elegance, and sophistication.

The brief was to craft a refined and clean brand identity that authentically reflects the premium quality of Botany's teas. The design emphasised simplicity and elegance, with a pastel colour palette complemented by luxurious gold accents to convey exclusivity and a connection to nature.

The logo design incorporated delicate typography and botanical-inspired elements, reinforcing the brand’s natural roots. Supporting materials included packaging concepts and visual assets, all designed to evoke a sense of calm and purity while maintaining a cohesive, high-end aesthetic.

The final brand identity successfully captured the essence of Botany’s mission to provide premium, natural teas. The harmonious design elements resonated with the target audience, creating a visual language that reflected the brand’s dedication to quality and authenticity.