JCI Southampton is a nonprofit organisation of young active citizens aged 18 to 40, committed to making a positive impact in their community. Celebrating its 60th anniversary, the chamber set an ambitious goal to host 60 events throughout the year, doubling its usual schedule.

JCI Southampton needed a cohesive visual identity to unify its #60for60 campaign, encompassing a variety of events and activities, including their annual gala dinner with a 1950s theme. The deliverables included a versatile campaign logo, roller banners, social media graphics, and sub-branding for the gala dinner.

The visual identity aimed to strike a balance between distinctiveness and cohesion. The #60for60 logo incorporated bold and modern elements to reflect the chamber’s dynamic spirit while celebrating its rich 60-year history. For the gala dinner, the 1950s-inspired sub-branding used playful retro typography and colour schemes, creating a memorable yet cohesive connection to the overarching campaign.

The branding successfully tied together the diverse events and initiatives, boosting engagement and visibility throughout the year. The 1950s-themed gala dinner branding stood out as a highlight, blending seamlessly with the overall identity while adding a unique flair. JCI Southampton’s #60for60 campaign was both impactful and memorable, reinforcing its presence in the community.