JCI UK is part of a global network of young active citizens aged 18 to 40, dedicated to creating positive change. Run by its members, the organisation provides opportunities for personal and professional development while tackling societal challenges.

In response to the challenges of 2020, JCI UK’s annual National Convention transitioned to a virtual format for the first time. The theme, "What's The Future?", addressed critical issues such as sustaining and rebuilding economies, motivating the workforce, and promoting mental health.

The brief included creating a conference logo and a brochure that would reflect the convention's forward-thinking theme while maintaining alignment with JCI’s global brand. Additionally, three videos were developed to showcase the organisation’s resilience and achievements: highlights from the virtual conference, a year-in-review with member contributions, and an introduction to the 2021 National Board.

The logo and brochure design successfully captured the innovative spirit of the event, offering a cohesive and professional identity for the virtual convention. The videos celebrated the adaptability of JCI UK, highlighting its impactful activities despite the year’s challenges. Together, these deliverables enhanced the visibility and engagement of JCI UK’s initiatives.