Pragmont

Elegant branding for Pragmont, a luxury jewellery and designer goods brand.

  • Pragmont is a high-end luxury brand specialising in fine jewellery and designer items. The brand aims to be recognised as the ultimate destination for premium quality products, blending timeless elegance with modern sophistication.

  • The brief was to create a refined branding suite that positioned Pragmont as a leader in the luxury market. The design needed to strike a balance between traditional opulence and contemporary style, reflecting the exclusivity of the brand.

    The logo features a diamond motif, symbolising quality and sophistication. A rounded serif font was chosen to convey classic elegance, while a high-contrast sans-serif typeface with geometric proportions added a modern edge. The colour palette incorporated rich tones of purple and charcoal, accented by metallic silver and gold for a luxurious feel. Highlights of teal and coral were included to bring a touch of vibrancy and uniqueness.

  • The resulting brand identity embodied the prestige and craftsmanship associated with Pragmont. The combination of traditional and modern elements created a distinctive and cohesive visual style, resonating with the target audience of discerning luxury buyers.

Discipline:  Branding

Client: Pragmont

Year: 2022

Logos -Pragmont-34.png
Pragmont Brand Guide.png

Other Work

-

Other Work -

Amity

Amity

A Sign of the Times

A Sign of the Times

Dusit Thani Maldives

Dusit Thani Maldives

Botany Tea

Botany Tea

JCI UK Virtual Convention 2020

JCI UK Virtual Convention 2020

Lumina Glazing

Lumina Glazing

LoveEvery

LoveEvery

Purpose Align

Purpose Align

KingsFaris

KingsFaris

Arthouse Coffee

Arthouse Coffee

Hampton Grange

Hampton Grange

JCI UK

JCI UK

JCI Southampton #60for60

JCI Southampton #60for60

Center Forward

Center Forward

Poppies Beauty Boutique

Poppies Beauty Boutique

JCU UK National Convention 2017

JCU UK National Convention 2017

United Grids

United Grids

  • "Zoe is great to work with and will get you exactly what you need! Always an absolute delight - efficient, responsive, and timely. Would definitely work with her again."

    Center Forward 

  • "Zoe is always a pleasure to work with. She's timely with deliverables and offer creative suggestions to some of the design challenges I've had. Zoe always provides top notch services. Her ability to take the project requirements and deliver with zero questions is always amazing. She adheres to the standards set for the project and does it with kindness. She delivered 2 - 3 days ahead of one project which was over 20+ pages. Definitely will be using her again for future projects."

    IPPS

  • "Zoe's developed a very good understanding of how we work and is able to provide creative that's near enough right first time. Zoe's communication and ability to understand my brief was outstanding, which resulted in a perfectly delivered initial branding project for my new website. Thank you. Thanks again Zoe."

    Sports Thought

  • "Superb piece of work by Zoe that saved me a huge amount of heartache and pain! Brilliant work. Zoe took a gig that another provider had messed up and polished it so that it became exactly what I wanted. The results are great and are already making a big impact in how we present our ideas. Another step in the right direction in making my business a world leader! Zoe is absolutely super. fast delivery, lovely design and so amazingly helpful and always willing to go the extra mile."

    Startup Model

  • "Working with Zoe is so simple, quick and easy. She has produced several documents for me now - she has become my go to person. She was professional and friendly right from the start, really easy to communicate with and I LOVE the final product. She responds quickly and does exactly what I ask. And most importantly, she produces amazingly slick documents! Amazing attention to detail. Very intuitive to what we asked. She consistently delivers outstanding brochures that perfectly align with our brand and exceed expectations in visual appeal."

    Govani Consulting

  • "I have been working with Zoe over the course of a few years on a number of visual materials. She is simply exceptional! I never even had a second thought about who to go to. I highly recommend Zoe to your project or be an extension of your team!"

    ESG Consulting

  • "Outstanding! We needed a draft publication in PowerPoint to be converted into a slick, well presented eBook and only had 4 days. Zoe turned it around quicker than we expected and was happy to support us through multiple iterations until we got the final eBook we envisaged."

    Fifth Quadrant

  • "Zoe has been an immerse joy to work with, she delivers everything that is requested of her and is also very professional . Would most definitely recommend her and will be using her again."

    Horizon Community Care

Got a project? Let’s talk!