JCI UK is part of a global nonprofit network for 18 to 40-year-olds, dedicated to empowering young people through development opportunities that inspire positive change. Run by its members, the organisation fosters leadership, collaboration, and community impact.

JCI UK needed a series of visually appealing social media graphics to promote its 2021 academies and the “Motivation Monday” campaign, which spotlighted the organisation’s national team members. The designs had to adhere to JCI’s updated global corporate branding guidelines and colour palette, ensuring consistency across international platforms.

The visual approach prioritised clean, professional layouts with bold typography and dynamic use of the JCI colour scheme. For the academies, the graphics highlighted key event details, making the information clear and engaging. The “Motivation Monday” series featured member portraits paired with motivational quotes or accomplishments, designed to inspire and celebrate the organisation’s leaders.

The designs effectively amplified engagement across JCI UK’s social media platforms, providing a unified and professional look that resonated with members and followers. The campaign strengthened JCI UK’s online presence, aligning with its mission to empower young people while maintaining a consistent connection to the global JCI brand.